Public Relations Professional - ANZSCO 225311

Description

Plans, develops, implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.

Skill Level

1

Specialisations

• Media Liaison Officer
• Press Officer
• Promotions Officer
• Public Affairs Officer
• Public Relations Consultant
• Public Relations Officer

Occupation Lists

This occupation is on the following skills lists:

• Consolidated Sponsored Occupations List
• RSMS Occupations List

This occupation is not on the following skills lists:

• Skilled Occupations List
• Labour Market Testing Required for 457 List

DIAC Endorsed Correlations to ASCO Occupations

• 2221-11 Public Relations Officer

Group: 2253 Public Relations Professionals

Description

plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of organisations, their goods and services, and their role in the community.

Tasks

• planning and organising publicity campaigns and communication strategies
• advising executives on the public relations implications of their policies, programs and practices
• preparing and controlling the issue of news and press releases
• undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
• organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
• representing organisations and arranging executive interviews with publicity media
• attending business, social and other functions to promote the organisation
• commissioning and obtaining photographs and other illustrative material
• selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators and others to create favourable publicity

Skill Level

Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Occupations in this Group

• 225311 Public Relations Professional

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Last Updated: 2013-06-12 23:24:33
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